Buy Facebook Likes and You Will Damage Your Business! Our Data Proves It (Do This Instead)

We’ve all been there before. Your boss is breathing down your neck to boost the business page with more likes. “Our competitor has thousands of likes!” they say, and you know they want results fast.


So you give in to the temptation, even though you know it’s wrong—you buy Facebook likes.


Can people be blamed for wanting more likes? Of course not. When users see that a Facebook business page has a lot of likes, it signals that the brand is worth exploring.



But buying Facebook likes is an outdated and ineffective strategy for creating social proof.


Not to mention, buying Facebook likes is damaging to your brand in the long term. Facebook will surely catch on to your misdeeds and take action against any fake accounts.


We’ve put together this article (+ an experiment with Facebook likes) to dissuade you from taking the shortcut of buying Facebook likes.



To truly reap the benefits of Facebook likes, you need to put in the work and gain them organically. That means connecting with Facebook users and providing so much value they can’t help but like your page.


There is no turnkey solution.


And social media users today are smart enough to see a scam when they encounter one.


Why Buying Facebook Likes Hurts Your Brand

Facebook officially took action against buying likes in 2015 by updating its algorithm to automatically recognize and remove suspicious engagement activity. Since then, they’ve removed millions of fake or inactive Facebook accounts.


Beyond this Facebook policy, buying likes has a larger negative impact on your marketing and advertising efforts.


It Damages Trust:

Buying likes damages the credibility of your brand. It signals to your audience that you’re not willing to put in the work to build an actual relationship, which can cause decreased engagement over time.


When you buy likes, it erodes the trust followers have in your brand, skews the results of your advertising, and lessens your understanding of your audience.

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